Geomarketing is an innovative methodology that improves a company’s capability of using the available information: taking advantage of the territorial component to perform analyses that traditional tools would not consent, it maximizes the competitivity of the company in a precise geographic ambit, referred to a particular market segment.
See the application in the products section
Inserting the territorial variable inside the decisional marketing process means to have at management’s disposal new information that support strategical decisions.
The monitoring and planning of the sales network, the advertising planning, the delivery of goods, the customer care service, the market expansion study, the definition of a users basin, the purchasing flows representation, the territory control... all of these things refer to the geographical area in which they apply. Hence the territory analysis becomes fundamental.
The high ease of reading and interpretation of GIS tools guarantees a high level of communicability that fits with inside acticities as well as outside, result presentation and new strategical choices of the firm.
G.I.S.2000 offers two Geomarketing solutions to customers:
- application development
- on-demand service
The first solution implies the development of a custom application to satisfy the requested needs of analysis and visualization, through a simple tool, with possibilities of fast learning of all procedures of use.
The second solution implies the chance for customers to use all the advantages of Geomarketing without necessarily buying a specific application and learning the technical skills of use.
The use of an on-demand service that will provide the results to the agreed elaborations to the company’s officers directly as a support to their activity.
The modalities of the service can be customized to the client’s different needs such as quantitative, temporal and frequency ones.
